Our Values

At MAMOQ, we value a slower pace of fashion. We believe in curating a thoughtful wardrobe of well made, well loved items. We want our style choices to reflect our values for a safer, fairer, cleaner fashion industry, and world. There are many different ways we can work towards this goal. Below are 12 specific steps our brands have taken to create a better world of fashion. So now you can find style that matches your values, and shop by what matters most to you.

Artisan Craft
Brands work directly with highly skilled artisans and craftsmen. Artisans help to keep skills, technique and culture alive through their craft.

Cycled
Brands use recycled or up-cycled materials instead of raw, virgin materials. This limits the environmental impact of production, reduces landfill waste, and inspires creativity.

Eco Conscious
Brands demonstrate an active commitment to limit their negative environmental impact and reduce their carbon footprint.

Economic Empowerment
Brands create job opportunity and skills training for marginalised communities. This facilities financial independence, and offers a source of sustainable economic development.

Gives Back
Brands consistently give back and demonstrate an on-going commitment to charitable activity. This includes the ‘buy to give’ model, as well as financial donation.

Handmade
Brands offer a collection that is unique and made by hand with care.

Made In Europe
Brands source and manufacture all within Europe. This supports local industries and limits the environmental impact of long-haul imports.

Natural Material
Brands work with natural, biodegradable materials such as cotton, linen, or wool. These materials will naturally decompose at the end of their life.

Organic
Brands work with materials grown without the use of toxic chemicals or pesticides. This helps to limit the negative impact of farming on our ecosystems and personal health.

3rd Party Certified
Brands have been thoroughly vetted, and officially verified by a third party- organization. Examples include Fairtrade, Oeko-Tex, or GOTS certified organic.

Transparent
Brands operate on a fully transparent and traceable supply chain. This promotes accountability of production and higher ethical standards.

Vegan
Brands are committed to animal-free production. Those who adhere to strict vegan philosophies can safely enjoy.


Our Ethos

We only partner with brands that share our love of fashion and vision for a safer, fairer, more sustainable fashion industry.

More Than a Name

MAMOQ represents a holistic approach to sustainable fashion. Each letter of our name poses a guiding question that helps us evaluate the entire lifecycle and impact of each garment


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