MAMOQ was born from a simple desire to better understand the things we buy, and ultimately feel good about buying them.

We only partner with brands that share our love of fashion and vision for a safer, fairer, more sustainable fashion industry.

"We believe our clothing should make us smile.

Not just because we love how we look...

...but because we love the stories they tell."


Founders of MAMOQ

Madeline Petrow (Right)

Lenny Leemann (Left)

A Note From Us

At MAMOQ, we believe that our clothes should make us smile, not just because of the way they make us look, but because of the stories they tell! And after learning about some of the ugly truths of the fashion industry a few years back through our backgrounds in International Development, we found it harder and harder to get excited about buying new clothing and supporting the negative practices of an industry we fundamentally disagreed with.

That's why in 2018 we teamed up and launched MAMOQ with a simple mission: to better understand the clothes we buy, and ultimately feel good about buying them.

We know how hard it can be to find style that matches your values, which is why we search high and low for the best independent fashion labels that share our love of style, sustainability and ethics, so that you don't have to.  

If you are new to sustainable fashion, and want to learn more, then check out our journal where you can find tons of interesting articles, interviews, thought-pieces and easy tips & tricks to start you on your journey!

We always love to hear from you, so feel free to drop us a note and say hello!

More Than a Name

MAMOQ represents a holistic approach to sustainable fashion. Each letter of our name poses a guiding question that helps us evaluate the entire lifecycle and impact of each garment

Style That Matches Your Values

Our 12 Value Icons represent different ways our brands are committed to sustainable fashion.

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