VILDNIS is a UK-based label with strong Scandinavian roots. Danish founder Ulla Vitting Richards launched VILDNIS after working in the fashion industry for over 15 years and witnessing firsts-hand the social and environmental cost of high street fashion. She set out to prove that sustainable fashion doesn’t have to compromise on style, and began designing an audacious range of contemporary casualwear. The range is inspired by the neutral and muted colours of her Scandinavian background, with an occasional bold pop of colour, bold print or exciting shape.

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