Rifò is an Italian label on a mission to tackle overproduction and overconsumption in the fashion industry through their innovative approach to fashion and design. The entire Rifò collection is made from regenerated textile fabrics. Old clothing such as jeans and sweaters are broken down and transformed into new yarn, and then this yarn is used to make the brand new Rifò Collection.
About Rifò
About Rifò
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Beyond Sustainability
In addition to embracing a circular economy of production, Rifò is also committed to supporting the local economy in the textile district of Prato, Italy, where the collection is produced by small-scale family run enterprises. Additionally, for every garment sold, Rifò donates 2 Euro to support social projects in the region.
"I was working for a UN programme in Vietnam, in Hanoi. There I have realized that there was a problem in the textile industry: overproduction" - Niccolò, Co-Founder
Read the full interview with Niccolò to learn more about the inspiration behind the brand.
Why We Love Them
Cycled
Rifò is fundamentally premised upon principals of circular economy. The entire collection is made from upcycled yarns and fabrics, as opposed to virgin materials.
Eco-Conscious
Rifò reduces the environmental cost of fashion production by choosing to work with completely upcycled materials, reducing their dependency on virgin resources. They also produce locally in Prato, Italy and surrounding areas reducing the carbon emissions of their production.
Gives Back
Rifò donates 2 Euro for each item sold, to support social projects in the local area in which they produce.
Made In Europe
The Rifò collection is crafted in the textile district of Prato, Italy.
Transparent
Rifò is committed to transparent production, and operates on a small local supply chain. Sweaters are made in Quarrata by Lena and her husband in a small knitwear factory, blankets and shawls are made by Giovanni and his team, while T-shirts are made locally in Poggio a Caiano.
