Rifò is an Italian label on a mission to tackle overproduction and overconsumption in the fashion industry through their innovative approach to fashion and design. The entire Rifò collection is made from regenerated textile fabrics. Old clothing such as jeans and sweaters are broken down and transformed into new yarn, and then this yarn is used to make the brand new Rifò Collection.
About Rifò
About Rifò
Read More
Beyond Sustainability
In addition to embracing a circular economy of production, Rifò is also committed to supporting the local economy in the textile district of Prato, Italy, where the collection is produced by small-scale family run enterprises. Additionally, for every garment sold, Rifò donates 2 Euro to support social projects in the region.
"I was working for a UN programme in Vietnam, in Hanoi. There I have realized that there was a problem in the textile industry: overproduction" - Niccolò, Co-Founder
Read the full interview with Niccolò to learn more about the inspiration behind the brand.