Founded by London-born Ashtanga Yoga Teacher & fashion designer Ellie Foden, NITARA designs sustainable yogawear that respects the core principals of yoga and conscious living. The NITARA collection features limited edition hand drawn prints, printed onto flexible sweat-wicking fabric sustainably made from recycled plastic bottles.
About NITARA
About NITARA
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Approved by Yogis
“NITARA”, meaning to be deeply rooted or grounded in Sanskrit was the spiritual name given to founder Ellie Foden while completing her yoga teacher training in India. Before launching, the collection was tested by Foden’s fellow yoga teachers to ensure that the recycled PET fabric was up for the challenge of sweaty yoga. The super soft fabric showed no sweat-marks, and maintained all-important opacity showing that recycled fabrics are definitely up for the challenge!
"I think this new era of fashion - ethical/honest fashion - will be the era of slowing down enough for creativity to thrive, giving back to the planet, only taking what is really necessary and respecting the makers" - Ellie Foden, Founder & Designer
Read the full interview with Ellie to find out more about the story behind NITARA.
Why We Love Them
Cycled
The NITARA signature fabric is made out of 86% recycled plastic bottles.
Eco-Conscious
To keep their carbon footprint low, NITARA uses recycled plastic bottles for their collection instead of relying on virgin materials to create a flexible, sustainable fabric fit for active use.
Made In Europe
The NITARA collection is made locally here in the UK. The designs are hand drawn by London-Based founder Ellie Foden.
Transparent
NITARA is rooted in respect for a honest, conscious life and bring this philosophy into it’s supply chain. They source their innovative ecofabric from REPREVE®, and produce locally in the UK.
