Hide The Label designs a range of feminine silhouettes intended to flatter the wearer regardless of age, shape or style. The collection features classic fits, such as the beloved wrap dress, in a variety of bold patterns and dramatic floral prints. This small, but thoughtful collection offers a great selection of long-lasting wardrobe favourites that can seamlessly transition from day to night, season to season.
About Hide The Label
About Hide The Label
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Siblings Fighting Sustainability
Hide The Label was founded by siblings Shereen and Ryan Barrett who both share a background working in the fashion industry. Together, they wanted to create a brand that challenged the unsustainable status quo of the industry, and instead promote a more environmentally conscious approach to apparel using eco-friendly materials and designs.
"Seeing the damage caused by fast fashion we realized that there needed to be a shift in thinking about the way that we design, the materials we select, and their impact on the environment" - Shereen, Co-Founder
Read the full interview with Shereen to learn more about the story behind the label.
Why We Love Them
Cycled
The majority of the Hide The Label collection is made from recycled PET from post-consumer waste products such as old water bottles and fishing nets that have been woven into new fabrics.
Eco-Conscious
In addition to using recycled PET in their collection, all Hide The Label packaging is plastic free and made from 100% recycled paper and compostable bio-based films.
3rd Party Certified
The recycled PET fabric used by Hide the Label is certified by the Global Recycle Standard (GRS) ensuring responsible social, environmental, and chemical practices in production.
