Hide The Label designs a range of feminine silhouettes intended to flatter the wearer regardless of age, shape or style. The collection features classic fits, such as the beloved wrap dress, in a variety of bold patterns and dramatic floral prints. This small, but thoughtful collection offers a great selection of long-lasting wardrobe favourites that can seamlessly transition from day to night, season to season.
About Hide The Label
About Hide The Label
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Siblings Fighting Sustainability
Hide The Label was founded by siblings Shereen and Ryan Barrett who both share a background working in the fashion industry. Together, they wanted to create a brand that challenged the unsustainable status quo of the industry, and instead promote a more environmentally conscious approach to apparel using eco-friendly materials and designs.
"Seeing the damage caused by fast fashion we realized that there needed to be a shift in thinking about the way that we design, the materials we select, and their impact on the environment" - Shereen, Co-Founder
Read the full interview with Shereen to learn more about the story behind the label.