Elvis & Kresse fights landfill waste by finding innovative ways to reclaim and repurpose discarded materials. Unlike most designers that start with a concept or vision, Elvis and Kresse work completely backwards. They start with a waste problem, and then research and develop products best suited for that material. While UK fire hoses were the first waste material they set out to transform, Elvis and Kresse now work with old parachute silk, leftover leather scraps, coffee sacs and more. So far, they have diverted over 165 tonnes of waste from landfills, entirely eliminating fire hose waste in the UK.