Asmuss is designed for women who want a wardrobe that can effortlessly transition from rough hiking trail, to wine tasting, and everything in between. While travelling in Latin America, sisters Clare and Fiona felt their functional travel clothing wasn’t able to keep up with the range of activities they wanted to explore. Asmuss combines function and performance with great designs, allowing the wearer to move from day to night, nature to city, and everything in between.
About Asmuss
About Asmuss
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Performance & Design
The Asmuss collection features seasonless, simple designs with an elegant twist so that you can be comfortable and confident wherever your adventure takes you. Asmuss works with a range of sustainable techno-fibres so there is no compromise on performance, or sustainability. These fabrics include temperature regulating wool, recycled polyester and innovative eco-fibres such as EVO® and Tencel ™. This way, Asmuss can take you anywhere in the world “while treading lightly on it”.
"Sustainability is at the core of Asmuss because we believe it is an important way to respect the places we visit and the people we meet." - Clare and Fiona, Founders
Read the full interview with Clare and Fiona to learn more about the adventures that inspired Asmuss.
Why We Love Them
Cycled
To maintain the performance in fabric, Asmuss incorporates innovative textiles made from post-consumer polyester yarns, and elastane recycled from industrial waste.
Eco-Conscious
Asmuss uses a range of sustainable techno-fibres such as Tencel™, EVO® and recycled yarns. They also produce locally in the UK to reduce airmiles of production, and use recycled packaging.
Made In Europe
The Asmuss collection is made in London, England.
Transparent
Asmuss produces locally in the UK allowing them to maintain a small and transparent supply chain. They also freely share information about the fabrics they use, and where they are sourced.
