Absolutely Bear is a London-based label offering a collection of sustainable basics for men. Considering the majority of sustainable fashion brands cater to a female audience, Absolutely Bear wanted to create a label that could help broaden choice and accessibility for men who were looking for well made, sustainable options that didn’t break the bank. Today, Absolutely Bear designs simple, stylish clothing built on foundations of comfort and sustainability.
About Absolutely Bear
About Absolutely Bear
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Values Behind The Bear
Absolutely Bear is driven by a desire to create lasting positive social impact and to that end, have committed to donating 10% of all profits to charity partners. In particular, they have partnered with The Born Free Foundation, an animal welfare charity representing their commitment to preserving nature and wildlife. Additionally they have partnered with Become, a local London charity supporting disadvantaged youth.
"We wanted to create a symbol that like us was rooted in nature, but that also represented the values that drive everything we do, namely strength, respect and caring and we felt the Bear encapsulated these values well.” - Nick Fletcher, Founder
Read the full interview with Nick to learn more about the story behind the brand.
Why We Love Them
Gives Back
Absolutely Bear donates 10% of profit to their charity partners including animal welfare charity The Born Free Foundation, and Become, a small London based charity supporting children who grow up in care.
Organic
Absolutely Bear works with GOTS certified organic cotton.
3rd Party Certified
The Absolutely Bear cotton collection is all GOTS certified organic and made in Fair Wear Foundation certified factories ensuring fair working conditions and safe labour practices.
Transparent
Absolutely Bear operates on a transparent supply chain. Their cotton collection is produced by Stanley & Stella who work with organic cotton and produce in Fair Wear Foundation factories. Their knit collection is made in the UK at a family run factory in Leicester, which the team visits regularly.
