Misguided Missguided: The One Pound Bikini

Misguided Missguided: The One Pound Bikini

She wore an itsy, bitsy, teenie weenie black misguided string bikini that she got for one pound today!

That’s right, you heard us. Fast-fashion company Missguided made headlines recently by dropping a black string bikini for one pound. The price may sound appealing – purchasing a whole entire bathing suit for some pocket change is a nice fantasy. But that is exactly what it is, a fantasy.

It might seem like a deal to pay one pound for a Missguided bathing suit, but who is actually paying the price in this situation?

Promoting the Fast-Fashion Mentality

By advertising this bikini for one pound, Missguided is doubling down on the fast-fashion mentality of quantity over quality. This mentality is troublesome because, with garments costing as little as a pound, it pushes the idea that our clothing is disposable.

Who cares how many times you wear it before you get rid of it, if it was only a pound?

Fast Fashion and it's shockingly cheap pricing has dramatically changed the culture of consumption. We're no longer looking at our clothes as a quality investments for the future, but instead have ushered in a "throwaway" fashion culture.

Instead of promoting this fast-fashion mentality, we encourage a slow-fashion approach. A slow-fashion approach focuses on only buying what you truly love and will actually wear.  It is better to invest in a small number of pieces that will last you a decade, rather than a wardrobe full of pieces that might last one season of Love Island (if that...).

 

 
 
 
 
 
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Wanna get your hands on the almost free-kini? 💸 Come back at 9:15pm tonight + look 🔥poolside for the same price as a cheeseburger 🍔 (available in sizes 4-24) 🛒 #missguided

A post shared by MISSGUIDED (@missguided) on

Who made my one pound bikini?

Fast-fashion retailers like Missguided have continuously capitalised on the exploitation of garment workers to produce clothing as cheap as the magical one pound bikini. To keep labour costs low, fast-fashion retailers often outsource their production to foreign countries where labour is cheaper, and regulations are less strict.

The result? Not only are female garment workers often underpaid for their long hours of work, but the general safety of these workers can be at risk too.

The Rana Plaza collapse in Dhaka, Bangladesh occurred six years ago. In just 90 seconds, a building that was riddled with construction faults collapsed and killed approximately 1,138 people garment workers supported by the fast fashion industry.

Upon the release of Missguided’s one pound bikini, Missguided said they were, “Introducing the £1 bikini – a one-off item to celebrate 10 years of empowering women to look and feel good without breaking the bank.”

How is this string bikini empowering women when garment factory workers are largely exploited women?

Does this sound empowering to you?

What is my one pound bikini made of?

In addition to cheap labour, fast-fashion companies get away with cheap price tags by using cheap textiles. Often these textiles are cheap, plastic-based materials that are unsustainable for our environment.  The one-pound bikini in question is 85% Polyester- a non-biodegradable plastic-based fabric.

This means that after all the Instagram baddies are done taking their photos in the bikini and it inevitably falls apart after one or two wears, it will end up sitting at the landfills unable to break down- for hundreds of years.  Is it worth it?

One Pound for your Thoughts

With all these facts spread out on the table, does the one pound bikini still seem magic?

You may not be paying much for it, but someone else is.

FashionSustainability