As part of our founder interview series, we speak with Margherita Bojola and Giada Fratini from UND Swimwear about the importance of respecting our bodies, each other, and the environment.
What inspired you to launch UND swimwear? What were you doing before this?
The idea was to design and create swimwear conceived by women for women, models that valorize the body instead of “embellishing” it. Our models do not have underwires or seams on the edges that would “alter” the shapes, but instead cuts studied to embrace and gently support. UND is the result of our aesthetic and conceptual affinity.
Why was it important to you to create a sustainable swimwear line?
To us sustainability is a prerequisite, not just an option. Our philosophy of embracing is at 360 degrees. We are aware that the clothing industry is one of the most polluting on earth, that consumerism is a real problem and that we do not want to take part in creating the problem. That’s why we chose to create items with minimal and timeless aesthetics, that last season after season without losing their original beauty.
What steps did you take to make UND swimwear as sustainable and ethical as possible?
To make UND as sustainable as possible we worked in “multiple directions”, both technological and conceptual: Our models are crafted with a recycled Lycra, that comes from recycled fishing nets retrieved from our oceans. Our production is 100% controlled and Italian. Furthermore, our models are reversible - making them like two swimsuits in one - and suitable not just to be used on the beach, but also as fancy activewear or styled to go out at night. To make it simple our philosophy is “buy less but better”!
How is UND swimwear ‘inspired by the idea of freedom’?
Our models are conceived to embrace, and not to constrain. We design models without loose laces, that allow to run on the beach, play volleyball or even just take a walk without being concerned to show more than what we’d like to be shown.
Where do you find your design inspiration for the collection?
Everywhere. From displays, art, photography, the great masters of fashion. But each season the “theme” is always somehow compatible and linked to the idea of movement.
How do UND swimwear designs promote body confidence?
Our models are designed and cut to valorize the curves and not to alter the shapes.
Ethical fashion is an extremely broad topic. What is your definition of ‘ethical fashion’?
Ethical fashion is a concept that involves the respect not just for Earth, but also for ourselves and for our body. We believe it is important to keep in mind that what we do and produce today will affect the world of tomorrow, and that’s why reducing our impact is not merely an option but an investment and necessity. The clothing industry can be polluting and unethical for many reasons (materials, seasonality of trends, exploitation, etc..), so we need to think and find solutions to this. By conceiving timeless items and collections? By creating items with multiple purposes? By using recycled materials? Probably. All of us should think and find more and more solutions!
How do you try to live more sustainably in your personal life?
We walk a lot, avoid plastic and are careful about the food that we buy and where we buy it. We do most of our shopping in independent shops, that we feel could believe in the same values we believe in.
What do you look for in other clothing brands that you support?
Conceptual and aesthetic affinity, coherence.
How would you like to see UND swimwear grow in the future?
We are working at becoming more and more sustainable and at widening the collection. We are involving many talented women in the UND family, and there are many beautiful and interesting projects to come!